The 12 months 2015 witnessed the greatest wave of migration of war refugees on the planet considering that the Second Earth War. So we requested ourselves: Can a milk brand truly increase men and women's empathy regarding the refugees? This lead us to our strategy: The Friendship breakfast.
For The very first time in Russia, #eCommerceIsLessBiased marketing campaign took a look at community organizations which have expanded profits around the globe; it showed these accomplishment tales, presented specifics, produced inspiring media and gave advise to business owners.
They met with bash leaders, designed rap movies, humor and vlogs with one,7 million organic online video views. Primary media picked up the initiative and gave the young specific influencer campaign well known coverage.
The marketing campaign “PSIhaveMS” bought massive awareness in social and regular medias, putting the disorder about the agenda by bringing new perspectives and removing stigmas.
Vodafone made a mobile know-how Alternative to some social difficulty. Stuttering is a serious challenge within the Netherlands and stuttering is focused on communicatio.
This EEA class celebrates initiatives demonstrating determination to fostering a far more inclusive society, office, or community through productive and impactful interaction strategies.
Wilma was an intranet centered information administration Resource for Vodafones cable client care agents. It absolutely was probably the most applied interior tool for cable Internet primarily based infos within just Vodafone.
Austrian Airlines required to make a viral video which integrates charme and an emotional catch to existing their assert: the charming method to fly.
There exists a development to indicate Absolutely everyone the best Edition of ourselves. Analysis shows this would make us unsatisfied. We wrestle using this ratrace for status, getting the ideal lifetime.
Prevented by marketing and advertising rules, B-M turned an MS drug launching campaign into an Angle switching marketing campaign spreading information regarding MS, fighting myths and stigma, and demonstrating that folks are more than their disease.
Every single Inventive Expert is aware of the Hovering Art Director: the micro-manager who hovers above their shoulder, giving unsolicited responses, like “Allow’s Do this sunset for a dawn.
Swedish betting assistance Oddset wanted to give enthusiasts a completely new experience when looking at football on read more the Television set. For The 1st time at any time, we introduced “Biased athletics commentators” – commentators who cheer on a similar team as you.
This EEA group honours actually revolutionary principles, groundbreaking Suggestions and new, at times even revolutionay approaches. This might be based on the Just about infinite choices of technologies, but will also within the do the job of Inventive thinkers who push new, amazing developments in PR & Comms.
With a clear deal with dialogue and digital interaction, Deutsche Telekom has positioned alone as a frontrunner of change in company communications.